While all email addresses are listed in the book, those on the CD comply with Inferred Consent of the Spam Act ie they are listed on the company's website. This is roughtly 80% of all firms listed in the directory.
Consent may be inferred when the person you wish to contact has not directly instructed you to send them a message, but it is still clear that there is a reasonable expectation that messages will be sent.
When an addressee has conspicuously published their electronic address. In such a case the Spam Act permits commercial electronic messages to be sent to the addressee, if the message relates to the addressee's published employment function or role. If a plumber advertises their email address, it is okay to send them offers of work or of plumbing supplies, but not to send an offer unrelated to their work, such as cheap pharmaceuticals.
"Just a quick note to express how amazing and invaluable your Builders Directory has proven to be for us. Absolutely brilliant work and worth every penny. We're sincerely thankful for your hard work creating the directory and your awesome friendly service! We've only had the directory 24 hours and in that time we've made contact with a number of builders directly and have picked up several new clients."
"I’ve asked around and I’ve been told yours is the best"
Eral originally developed the database of Architect firms then later added the database of Australian Builders – selecting medium and large firms who build new constructions and a minimum of 3 new homes per year.
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